4)keep it simple
One of my favourite advocacy quotes
is from Chris Rose, a long-time UK
campaigner, “All issues are complex
but your campaign must not be.” This
does not mean dumbing down your
advocacy messaging, but it does mean
making it accessible, and with a clear
way for supporters to take action.
Boil your campaign messaging down
to just three points – the problem, the
solution and the action needed now –
and keep your messages focused.
5)use your creativity
Sometimes you need to be a bit out
there to get attention in this world.
We’ve done stunts with pregnant stilt
walkers, baby carriages painted ghostly
white, and child labourers (actors) in
store windows. Turn your creativity
loose – being sure to keep things safe,
respectful and aligned with the values
of your group or church.
As youth, you can also leverage
the fact that you are an important
demographic to decision-makers.
You are consumers, voters (now or
future) and trend-setters.
Doug Blackburn is the advocacy
communities manager for World
1) use lists
Like, “ 3 things you can do now to
promote X,” or “ 5 things you may
not know about Y.”
2) knoW your
What kind of online content do they
like? Ask yourself, “Would I open/
3) have a clear
call to action
Always include an action that
furthers your cause, even if it’s just
to “share” or “Tweet.” Tell readers
what you want them to do.
4) create a
You have a second to get the
reader’s attention – be creative in
generating the urge to know more.
Any link we make between child
labour and chocolate tends to be
a popular post.
People need to hear a sense
of urgency, that their action is
needed now. But they also need
hope: sprinkle in success stories,
pictures of youth in action and