It’s 9: 30 a.m. and the familiar opening music to 100 Huntley Street fills Can- adian living rooms. Co-hosts Ron Mainse, Moira Brown and John Hull are standing on a spacious set before
a white wood staircase and a warm brick
wall adjacent to a huge logo celebrating
“our upcoming 10,000th episode.”
They’re already laughing even before
they introduce viewers to the day’s lineup
of special guests.
This is Canadian Christian TV at perhaps its most familiar, staying strong even
in an industry battered by challenges.
The main problem, say industry observ-
ers such as Steven Globerman, author of a
recent study by the Fraser Institute, is that
current regulations leave Canada’s con-
ventional broadcasters at a competitive
disadvantage with Internet broadcasters.
TV is also pinned down by specific
broadcast schedules and less interactivity
than the next generation of consumers is
But reports of television’s demise are
greatly exaggerated, say Canada’s Christian broadcasters and TV producers. Not
only are their shows holding their historic audiences, but also growing their
viewership – and doing so without compromising the gospel message.
Much of the industry doom and gloom
talk is related to “Let’s Talk TV,” an exten-
sive set of hearings hosted this fall by
Canada’s broadcast regulator, the CRTC.
The hearings studied the state of tele-
vision by speaking with everyone from
cable companies and satellite providers to
the biggest name in streaming content,
Netflix. The hearings covered a host of
issues, from pick-and-pay cable delivery
to the regulation of streaming services.
This to the chagrin of media watchers,
including editors at The Globe and Mail,
enters a new era
The on-screen gospel reaches many Canadians despite industrial challenges By Jeff Dewsbury
The Leon Show, produced at miracle Channel’s
Winnipeg studios, is now broadcast across the
united States on the Trinity broadcast Network.